The WOW! Girls at LE Miami

June 2015 sees Robyn + Lisa return to LE Miami – an invitation-only showcase of innovative and exclusive travel products unavailable to mainstream travel agencies.

Traditional luxury belongs to the past. LE Miami is the catalyst for the next evolution of travel. We call it definition by style.

In the last 20 years, a new charge of creative, design-led and community-integrated ‘lifestyle’ hotels have transformed the travel industry. The emergence of the new ‘creative class’, representing 30% of the Western workforce and growing by 7% every year, has driven a demand for travel products that are unique, culturally connected and bespoke.

Consequently, the contemporary definition of luxury isn’t about money. It’s about creating an inimitable experience based on style, space, well-being, content, design, authenticity, storytelling, urbanity and innovation. The future belongs to the pioneers with the capacity and bravery to act on this cultural shift first. Our purpose is to identify and unite them.

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